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Lots of color, complicity and vivacity in the shows of the eighteenth edition of the Salone Internazionale della Lingerie Immagine Italia & Co that took place last weekend in Florence. A real success with over 200 brands of historic and world-famous companies and artisan businesses of the highest quality.
The collective show with the theme “a day of Italian style” was very lively and choreographic, on the blue carpet of the show area the new collections of various brands were presented, underwear, lingerie, in silk, in cotton, with lace, embroidery or captivating prints.
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| Photo Credit: Michele Isgrò |
The models, who came out in pairs or trios, interpreted a scene in full “infit” style. Lingerie, dressing gowns and colorful pyjamas for sharing a cup of tea or a selfie, exchanging a book or greeting, a cocktail or a smile. Fashion paintings inspired by modern and current daily life. The use of pajamas has been accepted in recent years, leaving the bedroom and becoming a comfortable garment for living at home and beyond. The same thing happens with lingerie that in some outfits becomes visible and the protagonist.
Naturally, the show also featured bold, sexy and seductive lingerie sets, a mix between Italian style and international proposals among these many Parisian brands. Much attention to eco-sustainable fabrics and above all to comfort. In short, a nice container of ideas for the novelties of 2025.
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| Photo Credit: Michele Isgrò |
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| Photo Credit: Michele Isgrò |
The Florence Show has recorded constant growth in recent years, confirming itself among the reference events for the underwear and lingerie sector, together with Paris and New York. Both the B2B comparison between companies and buyers and the essential opportunity to evaluate in person the quality of the fabrics, lace, embroidery and materials used in the proposed fashion garments.
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| Photo Credit: Michele Isgrò |
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