AUGUST 2023/ GRAND PRAIRIE, TEXAS-
Azure’e, also known as ‘Z or Zuree’ is a creative business owner and poet from Dallas, Texas. A creative overall, she keeps her online and in person presence known all around. Known as patient, observant, and focused, she is just an overall talented artist that is constantly making moves. She has had numerous projects that have caught the eye of others. Azure’e is the CEO of the famous and popular clothing brand called Zuree by Azuree. “At the moment I’m focused on finding my voice. So I’ll be doing a little ‘poetry tour’ around Dallas, performing at open mics, slams, these sort things; I’m also finishing a book. Annnnd, very soon you’ll be seeing ZBA Collections available at different retail locations around the DFW. Right now you can catch me and all three Collections at Royal Lane Studios. And I received my brand name while in meditation about a month ago. I have been doing business as Zuree by Azure’e now I have a name that better fits and further explains the whole thing. I’m currently handling the legalities with the name change. You can expect to see the rebrand in late Winter. I’m super excited about all of these endeavors.”
Azure’e remains consistent on her projects through her marketing, and is always having new ideas with her work. Azure’e explains her current projects. “Currently I’m working on walking in myself wholly. I’m a poet and I’m creating ways to put my art to work, hence ZBA. As a clothing brand owner I kind of lost myself within it, which is funny considering I’ve been doing business as Zuree by Azure’e; which is kind of my way of saying my future by my past. My name is Azure’e, Zuree is who and what I am becoming. The signature, or logo, is a horizontal infinite hourglass. The Ourglass to me symbolizes many ideologies, understandings and philosophies on life and the construct of time. Life is but a beautiful moment, the ourglass is a symbol of the journey. ZBA was birthed in December 2020; I didn’t start to understand it until September 2022 and I understand it more literally daily. I’m a planner & the brand was completely unplanned, God said move and so I did not ask questions. I started with the Timeless Collection, then the Quiet Money Gang Collection, then the Soul.try Collection (which has been my vision from day 1) Almost three years later it’s better than I could have thought to plan. So to answer your question, the creative baby I’m most excited about is the ‘Soul.try Collection’ from ZBA. This collection features hoodies with poem excerpts that further explain my why and the signature Ourglass. These pieces are limited release, 44, equaling the infinity sign/ Ourglass. I call it Ourglass because this work is for the collective. I am a vessel, I channel, poetry is my medium.”
Azure’e is now putting in a lot of effort to display her skills, and is paving the way with her hard work. Azure’e speaks on some of her motivations at the moment. “What is inspiring me is peace. I won’t have it until I accomplish what I set before me. Which is to live off love, which for me is poetry.” Her goals and the reasons she pursues them set her up for success in all she undertakes and she does not stop. “One of my favorite compliments to get is how attentive I am to detail, because I am. I will work on a piece, or project for however long it takes to sit right with me. I’m ok with selling one masterpiece, opposed to 1000 bullshits. I take the utmost pride in my work and what it shows. My advice would be to find a way for your love to pay you. Do what you love and love what you do. ”
How have you overcome struggles to be where you are now?
Troubles don’t last always. I just go through them. They leave me with more wisdom and understanding for the next. I pray, I write, I sort, I process, then move accordingly. I’m big on introspections and why’s. I also have an unwavering support system. Going through, I’m never alone, as much as I like to think I am.
As a business owner, what are some obstacles you have had to overcome to get where you are at?
Peak seasons and low seasons. Marketing. Betting it all & losing it all then getting it back again however many times it takes. Becoming a salesman. Shit, allowing the growth. My biggest obstacle has been me. I’m a planner & I like for things to go according to plan, when it doesn’t I be ready to throw the whole thing away! But here I am almost 3 years later still rolling with the punches. Can’t the only thing I can’t do!
Azure’e is an experienced artist in her endeavors, but she is also someone who has a great deal of knowledge. She hopes that with the force of her work, she will be able to have a positive influence on the world and attain greater levels of success in her career. Azure’e puts in hours of hard work and makes it a commitment to find inspiration in everything around her. She concludes the interview by speaking on some influential people she is around in her life. “God first. Then my babies. I don’t have any kids but my circle, them my babies. They help water me. Also Jill Scott plays a major role in my aspirations. If not doing it like me, I’d do it like her. If I could sing, respectfully.” As a necessary result of the effort she has put in, she will be in a position to strengthen the foundation that she has already established by building the additional elements on top of it and expanding the scope of those elements. Azure’e, also known as ‘Z or Zuree’ will be successful in achieving her goal because she never gives up. She will only see success in the days to come.
Published by the Public Relations Brand, #Focuseddd.
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